Black & Decker®, the world’s largest producer of power tools and accessories has signed award winning TV designer and renovation expert Ben Hillman as its brand ambassador throughout 2011.
Ben will work with Black & Decker® across a series of projects including the launch of the new High Performance range of power tools. These new products are targeted at the confident DIYer that demands tougher tools for tougher jobs. The range of products offer power and high performance along with a number of other benefits that allow the user to successfully perform tasks that are traditionally considered jobs for a professional.
Says Black & Decker® Marketing Director David Osborne; “High Performance is a key launch for Black & Decker within the power tools category so we are really excited to have Ben Hillman on board. His fresh and innovative approach to DIY is an ideal fit for the Black & Decker® brand.
We will be working with Ben to provide our consumers with insightful and interesting information about the new Black & Decker® power tools. He will combine creativity with practical DIY advice, targeting not only our existing consumers but the wider DIY market.”
In 2010 Ben won a nationwide search for ‘The Next Big Thing’ on ITV’s This Morning and has since presented a series of makeover and DIY features on the show. Along with running his own interior design, decorating and renovation business in Brighton, he is also undertaking his own renovation project.
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