Thursday, 14 July 2011

A Fifth of Britons Now ‘Growing Their Own’ To Save Money

New research from the UK’s top discount website has revealed that many Britons are turning to ‘growing their own’ in order to save money; with one in five Brits admitting to now growing their own food produce.

It seems that many Britons are now turning to ‘the good life’ in order to save money, with 22% now admitting to ‘growing their own’ in order to keep the grocery bills down, according to new research.

The study, conducted by, polled, 1,221 Britons aged 18 and over as part of research into the grocery shopping habits of people around the UK; with focus on how people were adapting their shopping habits in order to save money.

According to the results, 22% of those taking part claimed to be ‘growing their own food produce’; with the vast majority, 79%, explaining that they had done so in order to ‘save money on grocery bills’.

What’s more, just over two thirds, 67%, of those who admitted to ‘growing their own’ food said that they had started doing so within the past 12 months.

When asked to specify where exactly they had begun ‘growing their own’ food produce, over half, 53%, claimed to be doing so in their own garden; whilst a quarter, 25%, had access to a plot or allotment. In contrast, 17% admitted that they had access to someone else’s land, where they were growing their own food produce.

The fifth of respondents taking part in the study who admitted that they were ‘growing their own’ food produce were asked to specify what exactly they focussed on growing. Respondents were able to choose multiple answers, according to what they were growing, and the top five results were as follows:

1) Herbs- 31%
2) Potatoes- 28%
3) Strawberries- 26%
4) Carrots- 21%
5) Tomatoes 19%

Total respondents to the study were asked if they felt their grocery bills had risen within the past year; to which the majority, 61%, of respondents answered ‘yes’. Furthermore, a quarter, 24%, of the Britons taking part in the study admitted that they had switched their supermarket within the past year in an attempt to save money on grocery bills.

Mark Pearson, chairman of, commented on the findings: “It’s interesting to see what measures Britons have taken to in an attempt to save money on groceries, particularly those who have switched supermarkets or taken to growing their own fruit and veg. Growing your own can be a great way to save money on grocery bills, and providing you have the room to do so, can be a fun way to get more involved with the food produce you eat.”

He went on to say: “We’d recommend that anyone looking to start growing their own fruit or veg gets some proper advice before tackling it, in order to minimise the chances of a gardening disaster. Money spent on tools and seeds can be wasted if plants aren’t properly taken care of, so make sure your money saver doesn’t become a money waster!”

Mark Pearson, chairman of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 30, his personal worth is over £60 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

Mark appeared as a ‘Secret Millionaire’ in the series on Channel 4, in which he donated £115,000 of his own money to worthy causes.

MyVoucherCodes has had sales exceeding £600 m in the last year

Consumer savings on online shopping via up from £52m in 2009 to £65m in 2010.

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