Thursday, 14 July 2011

Fiskars at Glee 2011

Fiskars will be showcasing the star of the first TV ad campaign for a garden hand tools company - the Fiskars Weed Puller. With double expected sales, Fiskars is keen to work with retailers as it plans two further TV campaigns for 2012.

Continuing its ‘Garden Tools: Reinvented’ theme, Fiskars is previewing a host of new products including QuikDrill™, a manual drill reinvented for a host of garden tasks. It’s a long handled tool with three choices of blade, so holes can be drilled standing up without putting pressure on the back. It’s perfect for bulb planting, creating holes for large plants and even drilling holes for fence posts. A versatile tool that combines clever thinking, ergonomics and great design.

The recent cold winters have left some consumers unprepared for snow. Bringing its wealth of knowledge of the white stuff to the UK, retailers can see top quality snow tools designed to last a lifetime.

Fiskars Aluminium Snow Spade is the perfect companion to dig the car out after a night of heavy snow fall, or kept in the boot of the car for people who like to venture out in the snow. This multi-use spade weighs less than 500 grams and floats on water. The durable aluminium scoop guarantees high tensile strength, while the hexagonal shape of the shaft ensures a good grip even when used in snow or water.

To clear larger surfaces like pavements or driveways, Fiskars’ lightweight Snow Sledge simply makes life a little easier. The sharp profile cuts into the snow, while the broad handle with a calculated angle for comfort ensures easy manoeuvring without causing extra muscle strain. The wide scoop of 720mm enables most paths to be cleared in one go, which allows for extra time to give the kids a spin on the sledge for fun.

Also on show will be extensions to the QuikFit™ multi-headed range. These include a fruit picker with a V-shaped construction, so the fruit is cut away from the stem to delicately fall into the bag. Additional shafts and other heads bring the range up to a selection of over 50 heads – the most comprehensive on the market.

A spokesperson said: “We look forward to welcoming you to Fiskars Stand 5A10/B11 during GLEE 2011.”

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